Title Writing Tips

The way you title your events can really determine the size of your audience. It is important to make sure you use a good title that is both attention grabbing and informative. Please refer to these tips before titling and submitting your events!

Tips:

1. Be specific. The print calendars will be cutting back on much detail beyond the title, so readers will be very dependent on the title to give them a clear idea of the content of the class.

Some best practices I can share are relative to working with schools. We have a comprehensive school program we offer every year during MSW that touches every student K-12 in the Treynor Community School District. Here is what we do:

On a more statewide level, we have found partnering with student groups to really help drive attendance. We even held a contest for the group that had the most student participants at UI. This was quite successful. See attached.

Again think creatively about what media will really help you reach your target audience. For us, this has been a partnership with Chicago Parent Magazine. We reach over 200,000 individuals each year during MSW with in magazine financial education activities in a resource that we know is read solely by parents and children.

Having an event earlier in the week is a great way to communicate and spread the word about events you have planned later in the week. NFA participates in the Financial Regulators Fair which is usually held on the Wednesday of Money Smart Week.

I would encourage partners to think creatively about the entertainment/recreational facilities in their community and how an event can be structured to be fun and educational at one of these events.

One event that has worked well for Fond du Lac County has been a Family Moolah Fun Day at our Fond du Lac Public Library.  It is almost a whole day event, with many activities/games for families.  Activities we arranged for the day were, Moolah Binggo...

Welcome MSW Partners. In this section you are invited to post and answer questions.