Money Smart Week Promotion Kit

As we prepare for an informative Money Smart Week 2023, please refer to our website for the most up-to-date information on each event. Topics are geared towards low and moderate income communities, but information will be relevant to all.

We encourage supporters and their organizations to promote this event through their internal and external social, web, and email channels to increase the audience. Below is sample text and image files that can be used to promote the campaign overall or each event individually.

Please feel free to reach out with questions to Jessa Wolfe at Jessa.Wolfe@chi.frb.org.


Visual Assets (available for download)

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Campaign Social Media Posts

Suggested Twitter post:

Join us for Money Smart Week Saturday, April 15 – Friday, April 21, 2023 for a week of financial literacy programming focused on #personalfinance tools for low and moderate income communities. Learn more: www.moneysmartweek.org #MSW2023

Suggested Facebook/LinkedIn post:

Join us for Money Smart Week—a week of virtual financial literacy programming Saturday, April 15 through Friday, April 21, 2023.

This week-long, free, virtual campaign aims to help people better manage their personal finances with a focus on tools for low and moderate income communities. Live events will include sessions on budgeting, debt relief, employer retirement plans, and a Spanish language session on financial institutions.

View more details at www.moneysmartweek.org. Events are free and open to the public, but registration is advised. Questions for the panelists can be submitted during the registration process. #MSW2023 #personalfinance #education

General Email Invitation

(Adjust to your local audience)

[ORGANIZATION] invites you to join [ORGANIZATION LEADER] for Money Smart Week, which will be held Saturday, April 15 through Friday, April 21, 2023.

This free, virtual program aims to help people better manage their personal finances with a focus on tools for low and moderate income communities.

This year’s line-up includes:

  • Monday, April 17 @ 1:00 p.m. CT | Family Budgeting
    • Presented by Katie Cullum of the University of Arkansas System, Division of Agriculture
  • Tuesday, April 18 @ 1:00 p.m. CT | Spanish language session: Instituciones Financieras
    • Presented by Vanessa Arita Reyes of the Washington State Department of Financial Institutions
  • Wednesday, April 19 @ 1:00 p.m. CT | Debt Relief
    • Presented by Bruce McClary of the National Foundation for Credit Counseling
  • Thursday, April 20 @ 1:00 p.m. CT | Employer Retirement Plans
    • Presented by Kimberly Johnson of the U.S. Department of Labor, Employee Benefits Security Administration

View more details at www.moneysmartweek.org. Events are free and open to the public, but registration is advised. Questions for the panelists can be submitted during the registration process.


Individual Event Promotion- Budgeting (April 17, 2023)

Visual Assets (available for download)

Speaker bio and photo available on the website.

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Social Media Posts

Please tag individuals and organizations involved in this event as you see fit.

Suggested Twitter post:

What motivates your spending decisions? Join us online to learn how to apply long-term goals to your weekly #budget during #MSW2023 on April 17 @ 1 p.m. CT. @AginArk! https://cvent.me/EWPvZm?RefId=Twitter

Suggested Facebook post:

Does it feel like your expenses have control over you? Learn from @arkansas.extension about resources that can help you make the most of your #budget—join #MSW2023 online on April 17 @ 1 p.m. CT.

Register: https://cvent.me/2OWawr?RefId=Facebook

Suggested LinkedIn post:

Do you find yourself overspending even when you plan ahead? Learn from Katie Cullum with the University of Arkansas, Division of Agriculture about resources that will help you take charge of your #budget in a way that works best for your household now and in the future. Join #MoneySmartWeek online on April 17 at 1 p.m. CT.

Register: https://cvent.me/xGPe8X?RefId=LinkedIn

Money Smart Week Social Media Handles:

University of Arkansas, Division of Agriculture

Presented by: Katie Cullum

General Email Invitation

(Adjust to your local audience)

Subject: Invitation | Money Smart Week’s “Family Budgeting” Presentation

On Monday, April 17, 2023 from 1:00 p.m. – 1:20 p.m. CT Money Smart Week will host “Family Budgeting.” This free, virtual event is part of Money Smart Week, a week-long campaign that aims to help people better manage their personal finances through the coordinated efforts of experts and educators across the country.

Budgeting is not just a matter of making a spending plan and cutting expenses. It’s important to set goals for where you want your money to take you. Motivation is important for adjusting behavior to see real results. Attend this session to:

  • Review recommended guidelines for an effective budget
  • Learn how to assess the unique spending needs of your family
  • Let your vision for the future guide your weekly budget

Leave the session with access to information and resources that make it easier to manage your family’s budget, courtesy of the University of Arkansas System, Division of Agriculture.

This event is free and open to the public, but registration is advised. Submit your questions during the registration process.

Feel free to share this information with others in your network.



Individual Event Promotion-Instituciones Financieras (April 18, 2023)

Visual Assets (available for download)

Speaker bio and photo available on the website.

MSW promo image day2 spanish MSW promo image day2 spanish

Social Media Posts

Please tag individuals and organizations involved in this event as you see fit.

Suggested Twitter post:

Attend #MSW2023 on April 18 at 1 p.m. CT to learn about resources from @dficonsumers to help you understand #FinancialInstitutions, avoid #Scams, and boost your #CreditScore.
https://cvent.me/EWPvZm?RefId=Twitter

Suggested Facebook post:

Banks, credit unions, money transmitters, check cashers, brokers, and other providers of financial services and products can play an important role in establishing financial wellbeing. Join #MoneySmartWeek on April 18 at 1 p.m. CT to hear about resources from @wadfi on how to use financial institutions to build your future.

Register: https://cvent.me/2OWawr?RefId=Facebook

Suggested LinkedIn posts:

Spanish speakers can attend “Instituciones Financieras,” a #MSW2023 presentation on April 18 at 1:00 p.m. CT in which Vanessa Arita Reyes will focus on the importance of having conversations about money and finances.

Register: https://cvent.me/xGPe8X?RefId=LinkedIn

Why is it important to learn about financial institutions? Join #MSW2023 on April 18 @ 1:00 p.m. CT to learn about resources from the Washington State Department of Financial Institutions that can help you understand #FinancialInstitutions, avoid #Scams and boost your #CreditScore.

Register: https://cvent.me/xGPe8X?RefId=LinkedIn

Money Smart Week Social Media Handles:

Washington State Department of Financial Institutions

Presented by: Vanessa Arita Reyes

General Email Invitation

(Adjust to your local audience)

Subject: Invitation | Money Smart Week’s “Instituciones Financieras” Presentation

On Tuesday, April 18, 2023 from 1:00 p.m. – 1:20 p.m. CT Money Smart Week will host “Instituciones Financieras.” This virtual event, conducted entirely in Spanish, is part of Money Smart Week, a week-long initiative that aims to help people better manage their personal finances through the coordinated efforts of experts and educators across the country.

Banks, credit unions, money transmitters, check cashers, brokers, and other providers of financial services and products can play an important role in establishing financial wellbeing if they are understood and used properly. Vanessa Arita Reyes will highlight why it’s important to seek information and have conversations about financial systems in the communities we live in.

Vanessa will share stories about her own top reasons to learn about financial institutions, including:

  • Navigating the financial system through the tools and resources available
  • Understanding how credit, credit reports, and the credit system work
  • Protecting personal information to avoid becoming a victim of scams

Banking can feel foreign even in your native language. The Washington State Department of Financial Institutions (DFI) makes these lessons more accessible to Spanish speakers with a presentation that focuses on how to have conversations about money and finances and how to analyze information to make the best decisions for your situation.

This event is free and open to the public, but registration is advised. Submit your questions during the registration process. Live captioning in English will be available throughout the event.

Feel free to share this information with others in your network.


Promoción de evento- Instituciones Financieras (18 de abril 2023)

Activos Visuales (Disponible para descargar)

Biografía y foto del orador disponibles en el sitio web.

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Publicaciones en redes sociales

Por favor, etiquete a las personas y organizaciones involucradas en este evento como mejor le parezca.

Publicaciones en Twitter:

Asista a #MSW2023 el 18 de abril a las 13:00 horas (zona central) para conocer los recursos disponibles de @dficonsumers para ayudare comprender sobre #InstitucionesFinancieras, evitar #estafas y aumentar su crédito #PuntajeDeCrédito. https://cvent.me/EWPvZm?RefId=Twitter

Publicaciones en Facebook:

Las cooperativas de crédito, los bancos, transmisores de dinero, cambiadores de cheques, corredores y otros proveedores de servicios y productos financieros juegan un papel importante en establecer un bienestar financiero. Únase a #MoneySmartWeek el 18 de abril a las 13:00 horas (zona horaria central) para escuchar sobre los recursos de @wadfi y cómo usar las instituciones financieras y construir su futuro financiero.

Regístrese en: https://cvent.me/2OWawr?RefId=Facebook

Publicaciones en LinkedIn:

Los hispanohablantes pueden asistir a "Instituciones Financieras", una presentación del #MSW2023 el 18 de abril a las 13:00 horas (zona horaria central) donde Vanessa Arita Reyes se enfocará en la importancia de tener conversaciones sobre el dinero y las finanzas.

Regístrese en: https://cvent.me/xGPe8X?RefId=LinkedIn

¿Por qué es importante aprender sobre las instituciones financieras? Únase a #MSW2023 el 18 de abril a las 13:00 horas (zona horaria central) para conocer los recursos del Departamento de Instituciones Financieras del Estado de Washington (Washington State Department of Financial Institutions) que puede ayudar a comprender sobre las #InstitucionesFinancieras, evitar #estafas y aumentar su #PuntajeDeCrédito.

Regístrese en: https://cvent.me/xGPe8X?RefId=LinkedIn

Money Smart Week redes sociales

Departamento de Instituciones Financieras del Estado de Washington

Presentado por: Vanessa Arita Reyes

Invitación general por correo electrónico

(Ajuste a su audiencia local)

Sujeto: Invitación | Presentación de Money Smart Week "Instituciones Financieras"

El martes 18 de abril del 2023 a las 13:00 horas (zona horaria central). Money Smart Week presentará “Instituciones Financieras.” Este evento virtual, realizado totalmente en español, es parte de Money Smart Week, una iniciativa de una semana de duración que tiene como objetivo ayudar a las personas a administrar mejor sus finanzas personales a través de los esfuerzos coordinados de expertos y educadores de todo el país.

Las cooperativas de crédito, los bancos, transmisores de dinero, cambiadores de cheques, corredores y otros proveedores de servicios y productos financieros juegan un papel importante en establecer un bienestar financiero, si usted entiende y usa apropiadamente estos servicios. Vanessa Arita Reyes destacará por qué es importante buscar información y tener conversaciones sobre los sistemas financieros en la comunidad donde usted vive. Vanessa compartirá historias sobre sus principales razones para aprender sobre las instituciones financieras, que incluyen:

  • Navegar por el sistema financiero a través de las herramientas y recursos disponibles
  • Comprender cómo funciona el crédito, los informes de crédito y el sistema de crédito
  • Proteger la información personal para evitar ser víctima de estafas

Usar el sistema bancario puede sentirse extraño incluso en su idioma materno. El Departamento de Instituciones Financieras del Estado de Washington (DFI) hace que estas lecciones sean más accesibles para los hispanohablantes, con una presentación que se concentra en cómo tener conversaciones sobre el dinero y finanzas, y cómo analizar la información para tomar las mejores decisiones para su situación particular.

Este evento es gratuito y abierto al público, pero se recomienda registrarse. Envíe sus preguntas durante el proceso de registro. Durante el evento en vivo, también estará disponible la traducción al inglés, a través de subtítulos.

Siéntase libre de compartir esta información con otras personas de su red.


Individual Event Promotion- Debt Relief (April 19, 2023)

Visual Assets (available for download)

Speaker bio and photo available on the website.

MSW promo image day3 MSW promo image day3

Social Media Posts

Please tag individuals and organizations involved in this event as you see fit.

Suggested Twitter post:

Struggling with debt? Get resources from @nfcc on how to decrease what you owe and avoid pitfalls like #predatorylending. Join us online for #MSW2023 on April 19 @ 1 p.m. CT. https://cvent.me/EWPvZm?RefId=Twitter

Suggested Facebook post:

Are you facing a mountain of debt that seems impossible to overcome? Join the #MoneySmartWeek webinar on April 19 at 1 p.m. CT to hear about resources from @NFCCDebtAdvice to help organize your documents and better understand the #bankruptcy and #debtmanagement process.

Register: https://cvent.me/2OWawr?RefId=Facebook

Suggested LinkedIn post:

Struggling with debt? Learn the ins and outs of debt management including debt settlement, consolidation, and bankruptcy from Bruce McClary (the National Foundation for Credit Counseling). Join the #MoneySmartWeek event on April 19 at 1 p.m. CT.

Register: https://cvent.me/xGPe8X?RefId=LinkedIn

Money Smart Week Social Media Handles:

National Foundation for Credit Counseling

Presented by: Bruce McClary

General Email Invitation

(Adjust to your local audience)

Subject: Invitation | Money Smart Week “Debt Relief” Presentation

On Wednesday, April 19, 2023 from 1:00 p.m. – 1:20 p.m. CT Money Smart Week will host “Debt Relief.” This virtual event is part of Money Smart Week, a week-long campaign that aims to help people better manage their personal finances through the coordinated efforts of experts and educators across the country.

Financial products can be complex and confusing. Fear of sinking further into debt can leave consumers paralyzed. Worse still, hastily made decisions fueled by stress and urgency can lead to disaster. Regain control by attending this session in which the National Foundation for Credit Counseling will:

  • Bring clarity to the complex landscape of debt-related financial products
  • Outline popular options to affordably repay debt
  • Teach patience and informed decision making when debt feels overwhelming

Leave the session with an understanding of the steps involved for proper debt management and the pitfalls that could set you back.

This event is free and open to the public, but registration is advised. Submit your questions during the registration process.


Individual Event Promotion- Employer Retirement Plans (April 20, 2023)

Visual Assets (available for download)

Speaker bio and photo available on the website.

MSW promo image day4 MSW promo image day4

Social Media Posts

Please tag individuals and organizations involved in this event as you see fit.

Suggested Twitter post:

Understanding #employerplans and how to make the most of benefits in #retirement can be challenging. Join #MSW2023 on April 20 at 1 p.m. CT to learn about resources from @USDOL. https://cvent.me/EWPvZm?RefId=Twitter

Suggested Facebook post:

Want to make the most of your #retirement? The @departmentoflabor will discuss common plans and how to choose the best option for you during #MoneySmartWeek online, April 20 at 1 p.m. CT.

Register: https://cvent.me/2OWawr?RefId=Facebook

Suggested LinkedIn post:

Whether the company you work for is big or small, or you’re self-employed or underemployed, there are paths available for securing your financial future in #retirement. Attend the #MSW2023 presentation on April 20 at 1 p.m. CT to learn about resources from Kimberly Johnson with the U.S. Department of Labor to help you understand options available.

Register: https://cvent.me/xGPe8X?RefId=LinkedIn

Money Smart Week Social Media Handles:

U.S. Department of Labor, Employee Benefits Association

Presented by: Kimberly Johnson

General Email Invitation

(Adjust to your local audience)

Subject: Invitation | Money Smart Week’s “Employer Retirement Plans” Presentation

On Thursday, April 20, 2023 from 1:00 p.m. – 1:20 p.m. CT Money Smart Week will host “Employer Retirement Plans.” This virtual event is part of Money Smart Week, a week-long initiative that aims to help people better manage their personal finances through the coordinated efforts of experts and educators across the country.

Whether self-employed, underemployed, or working for an organization of any size, it’s important to know the paths available to secure your financial future. In this session the U.S. Department of Labor, Employee Benefits Security Administration will:

  • Provide information on common retirement plans seen across employers
  • Weigh the pros and cons of various retirement paths available
  • Help define what a secure retirement looks like for you and your future

Leave this session with confidence in understanding the steps involved for securing your financial future and action items to take with your employer.

This event is free and open to the public, but registration is advised. Submit your questions during the registration process.

Feel free to share this information with others in your network.


Visual Assets (available for download)

Click each graphic to download.

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